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| Nagy PR-köny – Great PR Book |
| 5., enlarged edition |
 The first public relations almanac in Hungary, summarising the theoretical and practical knowledge of the profession!
With the publication and the ’continuous management’ that follows, our publishing house has begun an unparalleled, almost gigantic venture – to fill the gaps in the market, we publish a loose-leaf handbook summarising the interdisciplinary science of public relations in Hungarian. |
Contents
A list of professional organisations
Professional organisations in Hungary
Communications
Media
Prestige, reputation, image
The history of PR
Contemporary public relations theories
The content of public relations activities
The communication system of the organisation
Public relations in the corporate communication
The actors of public relations activities
The tools of public relations activities
The work process of public relations activities
The planning of public relations activities
Research in public relations activities
The assessment of public relations activities
The public relation fields of competence and activity
Internal public relations activities
External public relations activities
Press relations
Financial relations
Customer and client relations
Branch relations
Professional relations
Public Affairs
Governmental relations
Issue Management
Crisis management and crisis communication
Product, activity and service public relations
Consulting
The public relations regulations concerning ethics and behaviour
The legal framework of public relations |
Publishing editor
Bujtár József |
Editor
Dr. Szeles Péter |
Authors
Dr. Beke Tamás
Dr. Buda Béla
Dr. Dóka Péter
Domokos Lajos
Fehérvári Ágnes
Galambos Béla
Galánfi Csaba
Hargitai Gábor
Hargitai Lilla
Dr. Marinovich Endre
Dr. Molnár József
Dr. Németh Márta
Dr. Rácz Gábor
Dr. Sági Zoltán
Dr. Sándor Imre
Dr. Szedlák Anna
Tábori György |
The advantages of the update service
Due to its A/5 format, the textbook is well manageable. The removable-page structure makes the removal of pages and binding of supplements easy. The publishing house ensures the actualising of textbooks; the customer receives the updates of the publications automatically. The price of an update may not exceed 50% of the price of the original book. The update service can be unsubscribed upon the written statement of unsubscription of the client. |
Format
Three A/5 Volumes (cca. 2200 Pages) + CD-ROM |
Order number
0012099 |
Price
29.900 Ft + VAT |
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