The first public relations almanac in Hungary, summarising the theoretical and practical knowledge of the profession! With the publication and the ’continuous management’ that follows, our publishing house has begun an unparalleled, almost gigantic venture – to fill the gaps in the market, we publish a loose-leaf handbook summarising the interdisciplinary science of public relations in Hungarian.
Similarly to a script, our book discusses the traditional and recent leadership methods and tools that can be used during the project (including the operation of the team, the techniques of creation, the intuitive heuristic methodics, the software-assisted planning and decision-making methods, and documentation). This unique collection is an essential aid for the management of companies and institutions operating project organisations, and a daily preparation guide for the project director.
One can only meet the new challenges with a systematic and modern way of human resources management. In order to achieve this, one has to notice the needs of the profession and how to satisfy them. Our specialised textbook has been designed to help the experts work at the highest level. The clearly arranged chapters and the loose-leaf structure ensure that the highly trained professionals reading the book perceive the most recent knowledge, applications, methods and results.
Meetings are different from discussions, appointments, conferences, etc. A meeting can influence the entire fate of the company and the individual, therefore it is very important to participate in it with the highest level of preparedness and knowledge. The loose-leaf book and the CD-ROM accompanying it – the latter to be published shortly – provide the readers with an excellent theoretical material written by the most renowned experts of the country – along with advice, samples, checklists and case studies that can be used in the everyday work of professionals.
Our loose-leaf book – as its title suggests – presents the basics, methods and techniques of the way to success. It helps the readers succeed in the development of the personality, the management of work and private life, a better way of timing, and career management. The CD-ROM supplement is an aid in the execution of routine tasks, in superseding time-consuming repetitions and inconveniences related to forgetfulness, and in extra tasks. Moreover, it provides help in the implementation of tasks where a proper level of proficiency would be a vital element of success (but is not present, due to a lack of experience).
This electronic lexicon has been compiled for controllers, financial and accounting professionals, managers and all other experts who specialise in the efficiency and productivity of ventures and other organisations. Controlling is a comparatively new field whose terms and defintions have developed and matured recently. If you have a problem with the interpretation of a term, all you have to do is point at the word or expression on the screen, and you will see the proper explanation in a roll-down window.
The changes in the European scale of values in the past twenty years have proved that the most appreciated of all means of production (that is, production equipment, raw material, money, information and professional knowledge) is knowledge. To date, this is the first practical handbook giving advice concerning the analysis of the training conditions of an organisation, the establishment of its training strategy and plan, and the implementation and control of trainings. Our new publication also presents the most up-to-date technical tools, methods and aids that can be used in practice immediately.
